How we compare
Most AI search tools are built for marketing teams
Tap a tool to see it next to SummAEO. We have said where each one is stronger, too, and where it does not fit a small business.
SummAEOFor small business owners
SemrushAI add-on for an SEO suite
Price
£50 a month, up to 4 checks. First check costs nothing.
$99 a month per website (AI Toolkit)
Built for
Small business owners
SEO teams and marketers
On your phone
Built for your phone. Add it to your home screen.
Semrush has a phone app. We couldn't confirm it shows the AI data.
Tells you what to fix
Every fix in plain English, most important first
Data and dashboards, aimed at marketers
AI tools checked
ChatGPT, Perplexity, Gemini, Google AI Overviews
ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot
Getting started
Type in your business details. That's it.
Learn a full SEO platform
Where Semrush falls short for a small business
$99 covers one website and 25 prompts. More users, websites or prompts cost more.
Where Semrush is stronger
Checks 5 AI tools and comes with a huge SEO toolkit if you want one.
Every tool side by side (12)
| Tool | Price | Built for | On your phone | Tells you what to fix | AI tools checked | Getting started |
|---|---|---|---|---|---|---|
| SummAEO | £50 a month, up to 4 checks. First check costs nothing. | Small business owners | Built for your phone. Add it to your home screen. | Every fix in plain English, most important first | ChatGPT, Perplexity, Gemini, Google AI Overviews | Type in your business details. That's it. |
| Semrush | $99 a month per website (AI Toolkit) | SEO teams and marketers | Semrush has a phone app. We couldn't confirm it shows the AI data. | Data and dashboards, aimed at marketers | ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot | Learn a full SEO platform |
| Otterly.ai | $29 a month (Lite) | Small teams and solo marketers | Web app. No phone app found. | 3 recommendations a week on Lite | ChatGPT, Google AI Overviews, Perplexity, Copilot. Others cost extra. | Choose and set up the prompts to track |
| HubSpot Grader | Free, one check. HubSpot's paid AEO beta is $50 a month. | Anyone wanting a quick snapshot | Web tool. No phone app for it found. | A grade and a written summary | ChatGPT, Perplexity, Gemini | Enter your company and go |
| AIRep | One-off reports: $5.99, $22.99 or $57.99 | Local and independent businesses | Android app. No iPhone version found. | Score, rival names and an action plan | ChatGPT, Gemini, Perplexity. Claude and Grok on bigger reports. | Download and run a scan |
| Ahrefs Brand Radar | Needs an Ahrefs plan, from $129 a month. Extra AI prompts from $50. | Existing Ahrefs customers | No phone app found. | Data and dashboards, aimed at marketers | Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Copilot | Needs an Ahrefs subscription first |
| Profound | No public price. Enterprise quotes. | Large brands and agencies | No phone app found. | Dashboards plus an AI agent that runs on credits | ChatGPT, Gemini and Google AI Overviews on the trial. More on Enterprise. | 7-day trial, then a sales call |
| Peec AI | €85 a month (Starter) | SEO and content managers | Web app. No phone app found. | Dashboards plus agent tools | You choose 3 from up to 13 AI tools | Set up the prompts you want tracked |
| Rankscale | From $20 a month (Essentials) | Marketers wanting a low-cost tracker | Web app. No phone app found. | AI recommendations | ChatGPT, Perplexity, Gemini, Google AI, Claude, Copilot and more | Credits to budget and prompts to set up |
| AthenaHQ | Free tier, then $295 a month (Starter) | Self-guided marketing teams | Web app. No phone app found. | A content optimisation agent | ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot. 11 on Starter. | Runs on credits |
| Scrunch AI | $250 a month (Core) | Mid-sized companies and agencies | Web app. No phone app found. | Insights and recommendations | ChatGPT, Perplexity, Google AI Overviews, Copilot on Core | 7-day trial, then set up prompts |
| OpenSEO | $10 a month incl. $10 usage. ChatGPT brand checks about $1.09 each. | DIY marketers and people using AI agents | Web app. No phone app found. | You or your AI agent work out the fixes | ChatGPT and Google AI Overviews | Learn the SEO tools or connect an AI agent |
SummAEO
Price
£50 a month, up to 4 checks. First check costs nothing.Built for
Small business ownersOn your phone
Built for your phone. Add it to your home screen.Tells you what to fix
Every fix in plain English, most important firstAI tools checked
ChatGPT, Perplexity, Gemini, Google AI OverviewsGetting started
Type in your business details. That's it.Semrush
Price
$99 a month per website (AI Toolkit)Built for
SEO teams and marketersOn your phone
Semrush has a phone app. We couldn't confirm it shows the AI data.Tells you what to fix
Data and dashboards, aimed at marketersAI tools checked
ChatGPT, Perplexity, Google AI Overviews, Gemini, CopilotGetting started
Learn a full SEO platformOtterly.ai
Price
$29 a month (Lite)Built for
Small teams and solo marketersOn your phone
Web app. No phone app found.Tells you what to fix
3 recommendations a week on LiteAI tools checked
ChatGPT, Google AI Overviews, Perplexity, Copilot. Others cost extra.Getting started
Choose and set up the prompts to trackHubSpot Grader
Price
Free, one check. HubSpot's paid AEO beta is $50 a month.Built for
Anyone wanting a quick snapshotOn your phone
Web tool. No phone app for it found.Tells you what to fix
A grade and a written summaryAI tools checked
ChatGPT, Perplexity, GeminiGetting started
Enter your company and goAIRep
Price
One-off reports: $5.99, $22.99 or $57.99Built for
Local and independent businessesOn your phone
Android app. No iPhone version found.Tells you what to fix
Score, rival names and an action planAI tools checked
ChatGPT, Gemini, Perplexity. Claude and Grok on bigger reports.Getting started
Download and run a scanAhrefs Brand Radar
Price
Needs an Ahrefs plan, from $129 a month. Extra AI prompts from $50.Built for
Existing Ahrefs customersOn your phone
No phone app found.Tells you what to fix
Data and dashboards, aimed at marketersAI tools checked
Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, CopilotGetting started
Needs an Ahrefs subscription firstProfound
Price
No public price. Enterprise quotes.Built for
Large brands and agenciesOn your phone
No phone app found.Tells you what to fix
Dashboards plus an AI agent that runs on creditsAI tools checked
ChatGPT, Gemini and Google AI Overviews on the trial. More on Enterprise.Getting started
7-day trial, then a sales callPeec AI
Price
€85 a month (Starter)Built for
SEO and content managersOn your phone
Web app. No phone app found.Tells you what to fix
Dashboards plus agent toolsAI tools checked
You choose 3 from up to 13 AI toolsGetting started
Set up the prompts you want trackedRankscale
Price
From $20 a month (Essentials)Built for
Marketers wanting a low-cost trackerOn your phone
Web app. No phone app found.Tells you what to fix
AI recommendationsAI tools checked
ChatGPT, Perplexity, Gemini, Google AI, Claude, Copilot and moreGetting started
Credits to budget and prompts to set upAthenaHQ
Price
Free tier, then $295 a month (Starter)Built for
Self-guided marketing teamsOn your phone
Web app. No phone app found.Tells you what to fix
A content optimisation agentAI tools checked
ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot. 11 on Starter.Getting started
Runs on creditsScrunch AI
Price
$250 a month (Core)Built for
Mid-sized companies and agenciesOn your phone
Web app. No phone app found.Tells you what to fix
Insights and recommendationsAI tools checked
ChatGPT, Perplexity, Google AI Overviews, Copilot on CoreGetting started
7-day trial, then set up promptsOpenSEO
Price
$10 a month incl. $10 usage. ChatGPT brand checks about $1.09 each.Built for
DIY marketers and people using AI agentsOn your phone
Web app. No phone app found.Tells you what to fix
You or your AI agent work out the fixesAI tools checked
ChatGPT and Google AI OverviewsGetting started
Learn the SEO tools or connect an AI agentWhere these facts come from
Competitor prices and features were checked on 25 September 2026on each company's own website or app store listing, and are shown in the currency each company uses. Prices change. If one here is out of date, tell us and we'll fix it.